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Plughitzlive: Innovative Pest Control: BEETLESS' Non-Chemical Agricultural Trap

The world of agricultural production is going through a time of transformation — technology, ecology, and the demand for efficiency are shaping a new paradigm of sustainable farming. At the heart of this shift are innovations that unite science, engineering, and environmental care, creating a new vision for the future of agriculture.


On the Tech Podcast Network, Oleksandra Afanasieva, co-founder and CEO of BEETLESS, spoke about the intelligent smart trap that combats pest insects without the use of chemical agents.


“Our goal is to give farmers a tool that harms neither the crops nor the environment,” the expert emphasizes, highlighting the balance between technological efficiency and ecological responsibility.


BEETLESS is the result of a collaboration between experience and vision. This women-founded startup was born from the partnership of two Ukrainian companies: Mosqitter — a specialist in bioengineering and insect control, and DroneUA — a leader in integrating advanced technologies into agricultural robotics and precision farming. The next-generation smart trap targets only harmful pests, attracting them through color, light, and scent, while preserving pollinators — making the solution safe for use in organic farming.


The technology is already undergoing field trials in Brazil, targeting the Asian citrus psyllid — a direct threat to orange groves in the U.S., particularly in the southern regions. In the States, the team is actively collaborating with the University of Florida to offer agricultural producers an effective solution that meets high environmental standards and has the potential to scale to a commercial level by the end of 2025.


“We’ve already made significant progress in working with the Asian citrus psyllid. We’re also targeting other pests. One of our key species is the spotted lanternfly — an extremely invasive pest that threatens vineyards. Currently, it’s present only on the East Coast of the U.S., but as it spreads westward, we’re working to find an effective solution to at least slow its expansion — ideally, to stop it altogether,” says Oleksandra Afanasieva.



BEETLESS is grateful to Plughitzlive and Scott Ertz for highlighting current market trends and showcasing innovative technologies of agriculture sector.


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